Andrew Carlton voiceover artist and business expert, continues to explain the value of developing customer relationships using Brad Sugars’ (Action Coach) ladder of loyalty. Here he shows how repeat business is the key to career growth.
When they decide to buy from you a second time, that Shopper becomes a Customer. This is a key moment in the process and we will be looking at this throughout the course. Essentially the difference between voiceover artists who have a successful career and those who don’t is whether or not they have created repeat business or in this model, turned a Shopper into a Customer.
Now once that Customer begins to trust you and the relationship you have and begins to think of you, even outside the styles that they have previously hired you for before, the Customer now graduates to a Member.